According to Wankat & Oreovicz (Teaching Engineering, chapter 15), people use three different modes for perceiving the world: auditory, kinesthetic, and visual.
Kinesthetic learning: for chefs, athletes, therapists, artists, skilled craftspersons, etc., but also for any students, who are working in laboratories and handling real components such as circuit boards, valves, and machine tools
"Visual learners prefer to process information in pictures, and they prefer to learn from pictures, charts, diagrams, figures, actual equipment, photographs, and graphic images. This appears to be the preferred mode of learning for most people (Barbe and Milone, 1981)."
"Auditory teaching methods are most commonly used in Western education systems. This includes lectures and print material. Reading and writing words on the blackboard are visual representations of auditory processing techniques in Western cultures. Few people prefer to use auditory learning if given a choice."
"Stice (1987) reports on some early data from the Socony-Vacuum Oil Company which supports this contention. For reading alone, the learner’s retention was 10 percent; for hearing alone, 26 percent; and for seeing, 30 percent. If the learner both saw and heard, retention was 50 percent; if the learner said something, retention was 70 percent; and if the learner said and did something, the retention was 90 percent. Thus, auditory styles of teaching should be heavily supplemented with visual and, to a lesser extent, kinesthetic learning opportunities."
These three modes were not any new information to me, but I found it interesting to learn how much retention improved when auditory teaching was not the only method used.
Source: Wankat, P. C. & Oreovicz, F. S. Teaching Engineering. Chapter 15. Purdue University.
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